Avec l'essor du marché de l'affichage numérique «extérieur», les écrans LED peuvent-ils devenir le terminal d'affichage dominant dans ce domaine?

Au cours de la première moitié de l'année, en raison de l'impact de la nouvelle pneumonie de la couronne, diverses industries ont des impacts différents. Prenant l'exemple de l'industrie des écrans LED, la demande d'écrans de location de scène traditionnels et d'applications grand écran en plein air est lente, mais le marché des centres de commande et d'expédition est nécessaire pour les travaux gouvernementaux, ainsi que le domaine des transports publics.affichage numérique market in China has little impact on the market in its field, and it has become a growing market with few LED displays. So is it possible for LED displays that are intelligent and whose prices are declining year by year to become the overlord of affichage numérique display terminals?

The affichage numérique market of public transportation platforms and retail stores grows against the trend

Selon les recherches des institutions compétentes, la plupartaffichage numérique product manufacturers are turning their attention to the outdoor market in the first half of the year, which is mainly reflected in bus stations and other land transportation platforms, as well as the fast-growing self-service ordering displays in fast food retail application scenarios. The lineup of public displays and signage displays for "outdoor" or "semi-outdoor" applications with more than 1000nits is growing steadily. As a high-brightness display terminal, LED display screens have been gradually decreasing in price in recent years, and the dot pitch has been shrinking, and the display size has been shrinking. It has a strong impact on the affichage numérique display market and has become a dark horse in this field.

Affecté par l'épidémie au premier semestre de l'année, les expéditions de plein airaffichage numérique machines dropped sharply. In order to improve corporate profitability, many manufacturers expanded their product range and shifted their attention from the more affected indoor displays to those with rising demand. Outdoor display markets such as public transportation platforms. Secondly, during the epidemic, many stores added affichage numérique that can display posters, videos and strong interaction in order to attract traffic. The creation of digital stores has also promoted the growth of affichage numérique demand to a certain extent. Furthermore, due to the need for prevention, control and isolation, manufacturers have taken longer to develop products. Therefore, during the epidemic, the display terminal technology is catalyzed to mature, and affichage numérique terminals display three major display devices: LCD, DLP and LED. Technological competition during the epidemic has promoted the maturity of technology and the decline of market prices, thereby stimulating the overall market. Industry insiders predict that starting from 2021, the growth rate of outdoor affichage numérique display products will gradually exceed that of indoors. With the emergence of new high-brightness products, outdoor display products will have more opportunities to appear in new outdoor application scenarios such as outdoor sports and hotel terraces.

LCD, DLP, LED sont en concurrence dans le même domaine

Who can win in the field of affichage numérique terminal display?

L'affichage numérique est généralement un terminal d'affichage de petite taille qui nécessite une visualisation rapprochée. Les avantages de l'écran LCD et DLP sont la petite taille et l'affichage délicat. Par conséquent, avant l'introduction des écrans LED à petit pas, les écrans LCD et DLP étaient les terminaux d'affichage grand public pour l'affichage numérique. Avec l'amélioration de la résolution du produit, les produits d'affichage LED à petit pas ont commencé à entrer sur le marché intérieur et ont commencé à rivaliser sur la même scène avec les murs d'épissure LCD, les projections industrielles et d'autres produits. En 2019, les technologies d'affichage à émission directe de lumière LCD et LED se sont associées sur le marché du «semi-extérieur», en particulier dans le commerce de détail et les lieux publics. Ces dernières années, la technologie d'affichage à LED à petit pas a mûri et les coûts ont chuté. , Le prix de ce produit a également commencé récemment à afficher une tendance à la baisse.

Cependant, bien que les écrans LCD et DLP occupent une partie duaffichage numérique market, their low-brightness characteristics limit their application in outdoor scenes. Therefore, in order to seize the opportunity of outdoor affichage numérique, digital signage manufacturers have come in to introduce higher brightness 4000nit and IP protection level higher than 56 products, but its price is close to or even higher than the price of P2-P5 LED display, and its protection level is far less than the protection performance of outdoor LED display, so in the P2-P5 point spacing In the field of outdoor affichage numérique, LED displays have advantages in price, brightness and protective performance. However, in the field of fine-pitch products with higher pixel specifications, the price advantage is still inferior to LCD products. Therefore, major companies in the LED industry are trying to reduce the price difference and seize more affichage numérique market share.

With the maturity of LED display technology and the decline in the price of small pitches, the terminal display market will become fierce, and will spread to the small pitch field, affichage numérique and other major fields, and the competition of major machine manufacturers will also increase. It's getting more intense. With the current advantages of LCD, DLP, and LED, the three major industries have equal opportunities and equal markets. In the future, who can lead in terms of price advantage and technological advantage will be able to break through in the field of affichage numérique and even commercial display.